This summer at Target, we’re provide customizable drinks, entertaining solutions, and personalized activities for every summer celebration.
We’ll partner with crafting and décor products in the Bullseye Playground to inspire shoppers to create personalized items using the mini cans. Items will be color and style-coordinated to complement the cute can designs.
Customize party favors, koozies, sunglasses, hats, beach towels, tote backs and more.
On Pinterest, we’ll provide guests with printouts for customizable invitations and name tags to hang on their mini cans. We’ll also share shoppable recipes for drinks and appetizers that guests can personalize.
Online, 1-click add-ons will allow guests to creatively serve their favorite flavors.
In stores, shoppers will receive Cartwheel offers on mini cans and partner products.
CD: Genevieve Polito Nguyen
AD: Abby Ludeman
CW: Colleen Ahern
This was a NACS tradeshow booth for KDP in 2020.
CD: Bob Poe
DD: Stacy Whitmer
AD: Abby Ludeman
CW: Colleen Ahern
360 BTS Solution Create a “back to school healthy with Mott’s” solution that features the new clear pouch and its fun characters that Mom and kids will love.
Develop a 360 program for BTS, starting with Target and including POS tool kit and merchandising solutions. Goal is to create one solution that can work across multiple customers, being adapted to their different customer needs and POS and merchandising opportunities.
CD: Genevieve Polito Nguyen
AD: Abby Ludeman
CW: Colleen Ahern
Hydration isn’t just about chugging some basic water. It’s about practicing a simple kind of self-care. Whether our guest has had a busy day, or just needs a little moment of fun, let’s remind her that our portfolio at Target is the best choice when it comes to practicing a little self-care.
CD: Genevieve Polito Nguyen
AD: Abby Ludeman
CW: Mark Shonka
A CVS Cooler Display for KDP Products.
CD: Bob Poe
AD: Abby Ludeman
UX Designer: Paul Crofoot
CW: Colleen Ahern
To develop a 2020 brand campaign that leverages the refined Promised Land positioning. The shift in the positioning has taken the brand from a luxurious and sexy space to wholesome, premium, and indulgent.
CD: Genevieve Polito Nguyen
AD: Abby Ludeman
CW: Colleen Ahern
7UP, Canada Dry and Target are inspiring guests to host Friendsgiving celebrations with cocktails and activities perfectly tailored to every kind of friend group.
We’ll provide recipes for Thanksgiving themed cocktails using mini cans (picture cranberry cocktails, pumpkin pie shots, apple cider sangria), perfectly paired finger food, and inspiration for coordinating a themed potluck. We’ll provide activities and games like silly, Cards Against Humanity-style conversation cards that are perfect to have on hand as your mix cocktails for your guests.
On social media, we’ll share quotes and print-outs about friendship, designed especially for decorating mini cans. We’ll work with Target to curate Cartwheel Collections inspired by 7UP and Canada Dry for every type of celebration. POS will highlight ways to celebrate with 7UP and Canada Dry, featuring different party themes on each side. Facebook Carousels and Instagram stories will provide Friendsgiving inspiration, showcasing a variety of 7UP and Canada Dry cocktails.
CD: Genevieve Polito Nguyen
AD: Abby Ludeman
CW: Mark Shonka
Chock full of fun holidays and reasons to celebrate with family and friends, summer is without a doubt one of the most exciting seasons of the year! Now when Guests plus up the party with some Snapple pizazz, they can have their flavor and sip it too with easy – and flavorful – entertaining solutions.
We will provide easy summer entertaining solutions so Guests can focus more time on enjoying all the flavorful fun that summer has to offer.
Student work done at Temerlin - SMU that was too fun to remove just yet.
The Ask - create 3 key Visuals and build out tactical elements for the chosen key visual visual.
The Idea - We believe that everyone can be creative, they might just need a break from their busy lives to get started. Well consider this the signal. Brush up on your cocktail creations with Bombay Sapphire, a new flavor-packed profile that gives you a fresh approach
CD: Genevieve Polito Nguyen
AD: Abby Ludeman
CW: Colleen Ahern
Aisle reinvention for Newell Brands at Micheal's.
CD: Carlos Cortiñas
AD: Abby Ludeman
CW: Colleen Ahern
POS display assets for A&W to promote Root Beer Float Day in Walmart.
CD: Bob Poe
AD: Abby Ludeman
CW: Mark Shonka
Branding for a mini campaign promoting St. June's Children's Hospital. I was inspired by patient's drawings and aspirations for when they grew up. Their stories heavily influenced the design of this campaign.
CD: Bob Poe
AD: Abby Ludeman
CW: Colleen Ahern
Aisle reinvention during Back to School at Walmart for Newell Brands.
CD: Bob Poe
AD: Abby Ludeman
CW: Mark Shonka
We brought to life the Snapple sponsorship at the Bunbury Festival through digital banners and short clips.
CD: Bob Poe
AD: Abby Ludeman
CW: Colleen Ahern
Created video tutorials, social media graphics, vis id, and packaging for Uniden Home Security.
CD: Jim Sykora
AD: Abby Ludeman
There’s no better way to get back to the new year than beginning with a healthy start. This year, Motts and Kroger are providing Mom everything she needs to prepare for healthy family meals, helping her save time while providing nutritious solutions for her entire crew.
In-store: Endcaps featuring meal solution ingredients for all family meal times
Microsite showcasing sponsored meal plans and recipes that can be added to Mom’s cart in one click.
Pinterest recipes that automatically add to Mom’s cart on kroger.com
Partner with nutritionist and influencer, Jill Smoller
CD: Genevieve Polito Nguyen
AD: Abby Ludeman
CW: Colleen Ahern
Illustration work for KDP at Walmart
CD: Bob Poe
AD: AbbyLudeman
Illustration work for A&W at Walmart.
CD: Bob Poe
AD: Abby Ludeman
