• Branding
  • Creative Direction
  • Paint + Ink
  • Photography
  • Process
  • About
Abby Ludeman
  • Branding
  • Creative Direction
  • Paint + Ink
  • Photography
  • Process
  • About

All the Goodness

There’s no better way to get back to the new 
year than beginning with a healthy start. This year, Motts and Kroger are providing Mom everything 
she needs to prepare for healthy family meals, helping her save time while providing nutritious solutions for her entire crew.

In-store: Endcaps featuring meal solution ingredients for all family meal times

Microsite showcasing sponsored meal plans and recipes that can be 
added to Mom’s cart in one click.

Pinterest recipes that automatically add to Mom’s cart on kroger.com

Partner with nutritionist and influencer, Jill Smoller

CD: Genevieve Polito Nguyen

AD: Abby Ludeman

CW: Colleen Ahern

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abbyludeman@gmail.com