360 BTS Solution Create a “back to school healthy with Mott’s” solution that features the new clear pouch and its fun characters that Mom and kids will love.
Develop a 360 program for BTS, starting with Target and including POS tool kit and merchandising solutions. Goal is to create one solution that can work across multiple customers, being adapted to their different customer needs and POS and merchandising opportunities.
CD: Genevieve Polito Nguyen
AD: Abby Ludeman
CW: Colleen Ahern